Research On Rural Family Financial Management In Lin'an City, Zhejiang Province Under The Background Of Internet Finance

With the implementation of national agricultural policy in recent years,rural productivity greatly improved,sustainable economic development,family income and living standards have increased,more and more disposable funds.Expropriation and demolition of two city rural development of a large number of rural land,farmers have experienced the myth flourishes,some open on a luxury car,buy a pack watches several million;some still silently doing paid work;others use the money to start a business;or more gambling gambled or spend empty,reduced to a social problem.Because of the continuous improvement of the price index in recent years,the "negative interest rate" has become a social problem.Farmers' assets have been greatly reduced,and the problem of farmers' financial management has become a problem that has plagued farmers to get rich.With the development of society,the development of rural economy,the continuous improvement of the living standards of farmers,the income of home to remove the normal expenses,the accumulation of family net assets also showed an upward trend in rural areas as the next round of new economic growth market,already Quietly rising.most farmers will be idle money deposited in the bank,Owned by the financial products less,and some rural family financial awareness is weak,subjective awareness that money is money,financial management is the bank.In this paper,linan city economic development present situation and the basic situation of peasants' living,through the questionnaire on the ground of linan city peasant family financial management research,analysis of many factors affecting peasant family financial management.And combining the traditional and the choice of Internet financial management mode,combining the development trend and characteristics of financial services are analyzed in detail,from the government level,the local financial institutions and farmers own financial situation of linan city,the reasonable countermeasures and Suggestions of rural family finances.