Baotou Tomorrow Technology Co., Ltd. Market Value Management Research

In 2005,after the completion of the reform of non-tradable shares,the shareholders’ interests is closely related to the market value of listed companies.The interests of non-tradable shareholders and tradable shares tend to be consistent,and the target of the listed companies transformed from profit maximization and value of net assets to the company value maximization.The role of listed companies also transformed from big shareholders in the past to the platform of creating and managing value for all shareholders.In western developed countries,there is no market value management theory,and value management is the main goal of their research.There is no difference between the market value and the value,because of their earlier and relatively perfect capital market development and later development of the domestic capital market.The management of the domestic market value and the management of western value have a consistent goal,that is to maximize shareholders’ value.The difference between them is the value management more complex,and the management of the market value is the characteristics of domestic capital market.In domestic capital market,the value of some listed companies doubled in a short time,and realized the maximization of the shareholder’ value.The shareholder’s value of other listed companies is not too big change in a long time.At first,this paper illustrates the meaning of value management,comparing the market value and value,clarifying the different meanings of the market value and the value management.Then take Baotou Tomorrow Technology Co.,LTD.(600091)as an example to study the value of management strategies and methods,to know its success and deficiency,and to sum up experience and lessons.Combining theory with practice,this paper concluded the most suitable market management scheme for Baotou Tomorrow Technology Co.,LTD.,and this will provide valuable experience for management of market value of listed companies.The management strategies of Baotou Tomorrow Technology Co.,LTD.are various.In the a-share market,the company gained investors’ recognition by market value management.through continuously increasing stock prices,to realize the improvement of the shareholder’ value.