He Research On Eco Products In Peru

AD3 is an original Idea from María Jacob Carrillo,the one combines 3 revolutionary concepts in our daily lives in one,this concepts are: E-commerce,Social Networks and Collaborative economies.An idea focused on the selling of fashion products at cheaper prices through social media,with the help of consumers.The business plan follows a logic path in order to be completed in the best way possible,starting with an overview of the current situation of this 3 different topics in China and in the rest of the world,explaining at the same time how does the idea will work and the different processes it needs to be carried out.This project offers to the reader a complete theoretical study including models,concepts and frameworks(some of them as they where originally presented by their authors and others modified,improved or adapted to the thesis)the ones are applied all along the project.The “knot” of the project is focused on an exhaustive market research,where all the different variables are contemplated and deeply help to develop the marketing plan that AD3 will follow in order to star the business.Setting price strategies,consumers behavior,marketing actions(to gain and maintain users)among others.Followed by the financial analysis where we find how profitable the company can be from here up to 5 years,analyzing the reason of being of the company and if its development is viable or not.Conclusions and contingency plans are at the end of the project offering some key facts to take into account for the development of the project and several ways to adapt it in case there are some not viable(at the moment)points.