KY's Research On Drug Development Strategy Based On Core Competitiveness

A strategy is a pattern or plan that integrates an organization's major goals,policies,and action sequences concerning its mission and target implementation into a cohesive whole.With the development of market economics,it is undoubtedly that the inner China mechanic market will be internationally competitive.Chinese pharmaceutical enterprises will face fierce challenge from multinational companies and other Chinese companies.Under this circumstance,it is an urgent issue to evaluate the strengths,weaknesses,opportunities and threats so as to take great advantage.There still exist plentiful opportunities notwithstanding many threats since challenge always coexists with chance.Only those companies who make full use of the chances will thrive and prosper.On the other hand,we could only find the chances by analyse based on scientific investigation.With the opportunities and threats under this kind of fast changing environment,how to keep developing?How to maintain the competitive advantage?This paper gives deep insights into these questions by taking a pharmaceutical company,KY Co.,for example.This essay begins with the analysis of drug innovation's strategy based on core competency,and is mainly composed of the following six chapters:Firstly.this paper points out our research object is development strategy based on core competency.The organization of study and research method are described.Secondly,the writer studies related literature,through reviewing the theories about both development strategy and core competency,this paper tries to establish a theoretic foundation for building a drug innovation's strategy based on core competency.Thirdly,analysis of drug innovation's internal environment.By study of drug innovation's internal capabilities and resources including the tangible and intangible assets,the essay systematically analyze Mechanic's core competences which greatly supports to formulate drug innovation's strategy.Fourthly,Analysis of Mechanic's external environment.By adopting the method of PEST,the essay stresses to analyze the impacts from the external environment especially the peers and rivals,which proves a basis to drug innovation's strategy.Fifthly,this paper dezigns strategy Based on core competency of a pharmceautical company.Focusing on the previous chapter's concept and SWOT study,the essays concludes drug innovation's strengths,weakness,opportunities and threats,and finalizes R&D's new strategy by combining drug innovation's perceptions with its middle-term development mission.Lastly,this paper implementation of pharmceautical company' strategy Based on core competency.The essay briefs the implementation approach and scheme of pharmceautical R&D strategy,and also describes its relevant target control and winning measurements.