Case Analysis For T Holding Group's Loan Of Equity Pledge

T holdings group is a full licence financial holding group,its ecological closed-loop sui generis financing,but its various financial institutions and financial self-sufficiency,in financing cost rates refer to market pricing.Should not only rely on the group set up in the project of the process of financing platform,agencies and market profit nature,so the case in conform to the state department regulations,comply with the rules of the financial markets at the same time,also has the non-market factors doping in it,is a case of marketization,but in reality of the financial market in China is one of the more typical case.A simple equity pledge financing case,the whole project need financing companies,investment Banks,channel institutions tripartite cooperate to work together to complete the project.The starting point of project in investment banking,performed by investment Banks to enterprise's credit,do,will review and approval.Channel institutions according to the investment bank to do the report to complete the internal approval process,by legal drafting tripartite contract,three party after legal agreed contract content,by the three parties signed the contract,from the date of receipt of the payment project financing enterprises was established.(?)T holding group financing cases in this paper,through the PDCA model to do the process analysis,first in the project planning stage using the baud five model,the PEST model to equity pledge financing business model for macro environment,model selection are analyzed,and the second in the stage of implementation using PDCA model set process provides theoretical support for the trust plan,disposal stage SWOT model to analyze the pledged equity value,after the project the whole process analysis it is concluded that T holding group need to make the financing diversification,diversification of conclusion.In this paper,the first chapter summarizes the research results at home and abroad,and to determine the research methods and research route of this article,the second chapter expounds the concept,theory of equity pledge financing,as well as the common pattern,the third chapter to the PDCA model T holding group financing the project cases,combined with the PEST model,SWOT model,the combination of macro micro analysis method,analyzes the equity pledge financing business,the implementation process of the establishment of decision-making,the fourth chapter of this article summarized and prospected.