Research On The Influence Of Customer Satisfaction From Network Interactions Based On The Experience Value

Network brings us a new way of communication while it has been such a convenience for people.Through the network interaction,people can share not only the information but also the emotion.Before buying the product,the user can understand the product information and attitude from other people in the community.The understanding of products can enhance the user satisfaction after purchasing,they will gain more experience value.If they feel not satisfied,the user can also communicate with others in the community,after buying the product.Such interaction will affect the user satisfaction.User's behaviour and awareness in community may virtually affect their inner awareness,and further form a certain perception of value,then the value affect the user's inner satisfaction.They have a close relationship.How the network interaction influences the perceived value of user,and how the experience value influences user satisfaction deserves further exploration.In this paper,by constructing network interactive-experience value-customer satisfaction model,and using the empirical research methods,I eventually find that network interaction has significantly positive effects on experience value,and experience value influences customer satisfaction through four dimensions.After theoretical research,the article puts forward measures that can be taken in practice,it suggests that Online interactive operation should be brought into the network marketing management process.The enterprise should actively guide the content of the members of the community interaction and interpersonal interaction.At the same time they should enlarge the influence of network platform and make full use of the platform to improve the viscosity of the user and the use of satisfaction.Another important thing is to focus on the user's individualized demand,let every one of them play in the interaction process of self-value and obtain what they need.At last,the firm should establish interactive reward mechanism,through incentives to ensure customers get attention and respect in the community to maintain a high level of active.