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Research On The Evaluation Index System Of Mobile Internet Products

Posted on:2018-07-30Degree:MasterType:Thesis
Country:ChinaCandidate:S S LiFull Text:PDF
GTID:2359330518496404Subject:Business Administration
Abstract/Summary:PDF Full Text Request
With the continuous development of mobile intelligent terminal,users spend more time on the mobile terminal than PC, and the mobile Internet market shows more potential and causes more people's attention.But the mobile application market is jumbled and full of plagiarism. A good mobile Internet product must be carefully tested. The biggest significance of the new product pilot work is greatly reducing the risk of failure of new products, improving the success rate of new products listed. But now the study of mobile Internet products pilot project is short,and there isn't a clear definition on the mobile Internet products pilot project. So through the research of mobile Internet products and products pilot project, this paper gave the concept and significance of the pilot project of mobile Internet, and studied the evaluation index of the pilot project in the process of mobile Internet products, then established and analyzed evaluation index system that belongs to the mobile Internet products pilot for the enterprise. Finally the study provided reference before the new products coming into the market.In the process of establishing mobile Internet product pilot project evaluation system, this paper analyzes the research background of mobile Internet product and product pilot. Secondly, this research clears the significance of the related concept of mobile Internet products pilot project, and through reading a large number of relevant literature at home and abroad, the study makes related research literatures review about mobile Internet products. On this basis, according to the particularity of mobile Internet products pilot project, this paper adopted the method of expert meeting to establish a mobile Internet products pilot evaluation index system. Through using the analytic hierarchy process and expert scoring method the study calculated all the index weights, and the results analysis, and then summed up the new products listed in this paper. Finally the study made a conclusion about the research of the mobile Internet in front of the pilot phase in the actual operation, and put forward some reasonable ideas and Suggestions to the enterprise.
Keywords/Search Tags:mobile Internet products, product pilot project, analytic hierarchy process (AHP), evaluation system
PDF Full Text Request
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