Analysis On The Development Of Collective Asset Management Business

At present,China's securities companies set up asset management business has entered a period of rapid development,along with the improvement of China's national income level,the growth of residents' investment demand for the development of brokerage business finance business development opportunities,but in the great development The potential behind the show also presents many problems in the development process,such as business development to channel-based business,brokerage initiative management capacity is not strong;the proportion of business income is too low;compared with other similar institutions,the scale is too small.In addition,the 2012 "one law two" published as a legal guarantee and operational norms to support the development of brokerage asset management business,targeted asset management investment has been greatly liberalized,but the collection of asset management business is still subject to Restrictions,especially in 2014 the implementation of the new fund law,brokerage of large collections of products was discontinued,only allowed to issue a threshold of investment for the small collection of 1 million products,and a large collection into a public offering fund.This change has seriously affected the business scope of brokerage asset management.These constraints affect the development of securities companies' collective asset management plans to varying degrees.Based on the analysis of the latest asset management plan of Jiji Stable Collection,the paper analyzes the existing problems in the asset management plan of Caida Securities,which is based on the combination of theoretical research and empirical empirical analysis.Problems,including the risk of return can not meet the needs of the market;the lack of comprehensive,scientific and systematic customer breakdown procedures;product innovation,lack of investment resources;narrow sales channels and after-sales service system is imperfect.And through the analysis of these issues,put forward the corresponding solution strategies,including optimizing the asset allocation to improve the expected rate of return of products;improve the degree of specialization,to create a professional team of talent;to carry out scientific and standardized customer segmentation work to increase product differentiation,To meet market demand;to strengthen cooperation with banks,insurance and third-party sales,broaden sales channels and improve after-sales service,improve brand effect.In the process of analyzing the problem and putting forward the countermeasures,we will summarize the lessons learned and hope that we can explore the road that is suitable for the development of the asset management business of CaiDa Securities.