The Application Of Natural Elements In The Design Of Shi Liwei Matsutake Skin Care Brand

In recent years,Many big international famous skincare brand into the market in our country,Skincare market is under strong impact in our country.Mature foreign brand advertising,marketing strategy,causes our country most skin care products sales profit is reduced,cause the situation on the one hand,because of foreign brands strong propaganda and systematic brand recognition,on the other hand also and domestic cosmetics enterprises do not take the brand shaping and blindly copying used abroad relevant design.This plan is under the views of Modeling Brand and Taking Design First,adding the optic elements in the skin care products series of Sylvapure as the start point we get exploring.The contents in the first three chapters mainly express the imformation as follows:Anlysised the development situation of the skin care products foreign and domestic by abounding literatures reading and practical investigate and survey,summarized the evolutive tendency and theories of the performance of Brand designing and image in visual sense,also focus on the way of vision and personalityin skin care products design,furtherly,we come to the result that it is important to model the brand by visual image.According the first three chapters,the chapter four and five mainly show the three different designing ways on the basis of Sylvapure tricholoma matsutake skin care products characters,the first one designing plan reveals the fact that what is the environment of the mainly component tricholoma matsutake grow in,through three theme topics such as the hard growing environment,the sufficient nutrition requirement and the rigid select conditions,it reflects the value of the brand nature condensate extraction and pure to beauty,and make the product more health and pure.The second plan aims at reveal the true that how nature and pure the product is.The last one plan reveals the production site SHANGRI-LA,it tells the relationship between the products and women in SHANGRI-LA and adds more confidence and activities to women.All of the three plans are based on the brand design requirement,taking the measures of abstract and creativity,and doing the design for the different brand value,revealing the brand standpoints and inner emotion,which can make the comsumers approve it from their heart.The achivement of the thsis improve image of the Sylvapure skin care products and publicize the brand.