The External Strategic Environment Analysis Of The Development Of Sinotrans Tianjin Branch In Pakistan

With the development of global economic integration,"Belt and Road Initiative,Pakistan Economic Corridor project,the traditional logistics enterprise has been unable to meet the needs of customers,logistics enterprises to provide more comprehensive service system,the logistics industry transformation has become an inevitable trend.In this kind of condition,to our country enterprise in Pakistan became inevitable.In this paper,Sinotrans Tianjin branch as the research object,the research in the development of Pakistan's external strategy environment,analysis of opportunities and challenges,countermeasures are given.The foundation for the development of a road in the review area and China's foreign transport enterprise development,to explore the influence of Belt and Road Initiative policy and Pakistan Economic Corridor of Sinotrans Tianjin branch the development of the company,and analysis of the enterprise in the development of Pakistan's macro environment and industry environment,finally gives relevant suggestions in Pakistan enterprise development.It is concluded that Sinotrans should strengthen the comprehensive ability and operation level of the enterprise,pay attention to the cultivation of talents and the construction of enterprise culture,pay attention to the construction of logistics information system and enhance the comprehensive service ability.This article from the perspective and content of innovation,from the Sinotrans Tianjin branch of the perspective of Pakistan's macro and industry environment for the analysis of enterprises have some practical significance;and enrich the Chinese enterprises in Pakistan,the external strategic environment Of the analysis,laid the foundation for the follow-up study.Of course,due to their level of limited,analysis is inevitable errors and omissions,left to be more in-depth study.