Research On Strategy Of Financing For B Software Technology Company

The Chinese government actively encourage "mass entrepreneurship and innovation" policy,Small and medium enterprises(SMEs)is playing an important role in the national economy.The rapid development of SMEs have become the backbone of China's economic growth.However,the development of SMEs are facing many constraints and obstacles,including financing difficult is one of the typical problems,become an important resistance to restrain the development of SMEs.Therefore,how to solve the financing problems of SMEs have become the research emphasis in this paper.This paper selected the New OTC Market of A company's financing strategy to study.First of all,for SMEs do summarize the related theory in the study of financing and views.Secondly,analysis the financing present situation and existing problems of B company.B company as software science and technology enterprises,at the beginning of the company development mainly endogenous financing,equity financing have been carried out with the development of the company also,but the overall financing scale is small,the financing cost is high,can't adapt to the needs of the company's rapid development.Through the comprehensive analysis of enterprise that B company main problems of financing is that the lack of overall planning of financing,financing structure is unreasonable,commercial credit,and governance structure is imperfect,the financial system is not sound,etc.Financing problem is the main reason of the imbalance in the structure of the company's management team knowledge,market,technology,talent,less financial talent;Company business model with the special development phase,fixed assets investment is little,low social awareness,bank loans difficult;By analyzing the functions of personnel distribution,found that financing management talent is less important factor.Again,financing conditions and environment for B company do the analysis,provides the policy basis for the financing problem of the solution.Finally,from the principles of financing,financing channels,financing risks,financing costs and financial factors in five aspects,such as analysis,using the literature research,theory with practice method,in combination with qualitative and quantitative research method and in-depth interviews and other research methods,the modern financing theory and combining the actual situation of company B,designed for B company internal financing and external financing complementary financing options.Retained earnings financing for B company provides a safe and stable financial source,reduces the cost of financing of company B.Equity pledge financing for the enterprise marketing,research and development center,provides the main funds.Commercial credit financing options for B company to expand into new company expenses of the decoration and equipment,has opened up a new way to B company financing.