Construction Of Long-term Mechanism Of Financing For Small And Micro Enterprises Under Internet Finance

With the acceleration of deepening reform for "national entrepreneurship,Peoples innovation",the financing demands of small and micro enterprises,as the "grassroots" forces of national economy,should be satisfied.The financing channels of small and micro enterprises have been seriously hampered in traditional way,however,the integration of internet technology and financial market provides a new financing method for small and micro enterprises.With modern information technology such as big data and cloud computation,Internet finance(ITFIN)breaks the monopoly of traditional finance.ITFIN has created a variety of financing mode including peer to peer network financing,including peer to peer network financing and crowdfunding,fully serviced for the small and micro enterprises with the serious mismatch of development and funding gap.But due to its early stage of development,as a supplement of the existing financial system,ITFIN has many risks: the operational risks of platform,security risks of Internet,loopholes of market regulation and imperfect legal environment.They all restrict the application of financing pattern for small and micro enterprises under ITFIN.Therefore,it is significant to construct the long-term financing mechanism for small and micro enterprises under ITFIN,to achieve the long-term financing target by designing systems and operating mechanism,and to dissolve the risks of ITFIN,eventually construct the long-term,stable,healthy financing mechanism.First of all,this paper introduce the significance and background of the research,the literature review,the purpose and method of the research.And then analyses related theory from three perspectives.In the first,we explain the definition,characteristics and development of ITFIN.The second part expounds the definition,financing demand characteristics and financing gap theory of small and micro enterprises.At last,from the perspective of system theory,we put forward the definition and principle of the long-term mechanism for small and micro enterprises.Secondly,we introduce the current situation on financing and operation mode for small and micro enterprises under ITFIN in our countries.We contrast traditional financing mode with ITFIN mode.Then we analyze how to boost finance for small and micro enterprises under ITFIN environment from four aspects:politics,economy,society and technology.And we introduce two specific financing mode under ITFIN.In addition,based on the case of W enterprise,we analyze how to help small and micro enterprises apply ITFIN on financing mode,putting forward the mechanism of ITFIN to promote the finance for small and micro enterprises.Finally,combining theory with practice,we analyze the difficulties to apply financing mode under ITFIN from two levels:macro and micro,and three aspects:government,small and micro enterprises and Internet financial institutions.According to the situation of our country,we put forward the effective solving measures.