The Relationship Of Media Attention,Corporate Social Responsibility And Financial Performance

The Melamine Incident in 2008 made Chinese local dairy industry in troubles.However,although the situation turns increasingly tension,the demands of Chinese dairy products increase rapidly.Meanwhile,the public always pay a extremely attention on this industry.With the development of techniques and the changes of life style,the external supervision by media shows an unique advantage gradually.This research meanly focuses on the relationships between media focuses and corporate social responsibilities as well as how many eco-benefits social responsibilities bring to enterprises in a poor CSR standard.By combining reference analysis and case study,this article is trying to seek relevant information of those who have a poorer credibility by the case of BeinMate,one of the leading enterprises which product dairy commodities in China.First of all,this research lists relevant references both at home and abroad,and then trying to study the mechanism and methodology among media focus,corporate social responsibility and corporate financial performance.Secondly,by using relevant data of BeinMate,this research has analysised the change of affects between corporate social responsibilities and media focus as well as comparative analysis of the data of financial performance whichaffected by corporate social responsibilities.Finally,by the results of case study,the research get the answer that the relationships between fulfilling social responsibilities and the levels of media focuses do affect each other,and then a good corporate social responsibility could also enhance financial performance standard.The purpose of this research is to find a strong reason for relevant enterprises to fulfilling their social responsibilities by studying corporate social responsibility.