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Explore The Development Strategy Of Resource Community,taking "Nanning Guest Center" As An Example

Posted on:2018-05-31Degree:MasterType:Thesis
Country:ChinaCandidate:M FangFull Text:PDF
GTID:2359330518964228Subject:Advertising
Abstract/Summary:PDF Full Text Request
The development of Internet technology has changed the way of information interaction,which makes people’s communication and connection break through the limitation of time and region,and the aggregation of the crowd--"community" gradually get rid of the geographical and blood attributes.With the help of mobile Internet mail list binding,authentication,geographic positioning technology,authenticity and trust the Internet greatly enhanced sense of social interaction,community gradually extended from online to offline,from virtual to reality,from the spiritual interaction to business cooperation.Mobile Internet era,community gradually with the economic attributes,to achieve the creation and appreciation of commercial value,completed by the community to community economy leap.Based on the "resource-based economic community" as the research object,through interviews and personal observation of other communities in Nanning "hit off center"operation of the community,combined with the related literature,summarizes the resource-based community economic development strategy in different stages.Firstly,this paper combs the general situation of community economy,and makes a basic theoretical analysis.This study draws on the theory of product life cycle resource based community economic development:establishment period,growth period,commercial management maturity,recession four stages,development strategy and focus on the first three stages.In the two stages of the establishment and growth management,the development of different resource based communities has the common characteristics,so the author summarizes the development strategies of different communities have universal applicability,in the commercial maturity,due to the different resources and characteristics of each community,it will use a different form of commercialization,this phase of the author is mainly on the"Nanning Center for the creation of a community" to analyze and summarize the commercial path.Community resources is the most consistent with the economic characteristics of community community types,but because of the social group into the threshold is set very strict,so the author is hard to join the domestic well-known community resources and get the core data of development.I have the honor to interview the Nanning hit off center operators and community details to get their community operations,although the "Nanning Passenger Center" operation of community in the country is not well-known,but the community operation is very mature,enough to support of this study as a case.In this study,to explore the mysteries of community economic development through the study on the development strategy of resource based community economic ideas,in order to provide a new perspective for the theoretical research in the field of theoretical and practical guidance method as far as possible to provide a system for practice community economic operation and feasible and universal.
Keywords/Search Tags:Community economy, Resource based community, Development strategy
PDF Full Text Request
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