Reserch On The Development Strategy Of Living Service Platform Of Wuba Tongchen

Representing a kind of new economy,Internet plus can accelerate the boost of industry growth and enhance the creativity of all the fields.It is characterized by the possibility of breaking the imbalance of the information,lowering the cost of trading as well as improving the efficiency thus introduce the upgrade of the economy.020,based on living service is the very child of the internet and traditional industry.WUBA tongchen that this paper analyzes is an entity that has being developed from a catalog website into a comprehensive living service platform.The analysis of its developmental strategy and its next stage is both a retrospect of its growth since 2005,and a prospect of living service.This article first introduces the research background that concerns the relevant research methodology abroad and at home.And then analyzes the external circumstance and internal condition of WUBA tongchen through pest and swot as well as its main features.Under the situation that service keeps on increasing in the whole rate of china economics,the analysis combines its past strategies with the trend of future internet,mobile internet,living service,providing reference for WUBA tongchen developmental strategy decision.Meanwhile,this paper can also offer suggestion for the similar Chinese companies,which focus on the categorized information and living service.