| Garment processing trade is one of the traditional export trade in China,in China’s export trade occupies a large proportion.However,due to the domestic processing trade enterprises clothing products,a single industry chain and a very low value-added products,resulting in China’s garment processing industry still remain at a low level of development.With the globalization of economy and China’s reform and opening up gradually,the number of workers is also the number of advantages with the end of the demographic dividend and gradually disappear,the aging of the population status has come ahead.Especially in the post-financial crisis era,garment processing trade enterprises low-cost advantage and export trade advantage has disappeared.And in contrast to the sustained increase in domestic costs in Southeast Asia,after a certain period of time to grow,clothing production technology has improved,the price advantage began to show.In such a context,many orders from domestic to Southeast Asian countries,leading to a sudden drop in orders for domestic enterprises,business survival and development have problems.Based on this situation,to speed up the garment manufacturing industry to upgrade,master the core technical capacity,enhance international competitiveness,so that our garment manufacturing industry can be out of a brand and innovation characterized by sustainable development path has been urgent.Nanchang M garment processing trade enterprises in this context is also actively seeking change and transformation.M company for many years to OEM processing and export-oriented,in the development of strategic evolution and choice on the positioning is not accurate,the content is not comprehensive and lack of talent predicament,how to determine the future development strategy is an urgent problem to be solved.Based on the theory of global value chain,this paper analyzes the external environment of Chinese garment industry by PEST analysis,analyzes the problems and opportunities of M garment company’s current development by SWOT analysis,and summarizes and summarizes M Clothing company’s foundry model and the daily production and management of the existence of the dominant or stealth problems,from a number of angles to explore the M clothing company available and effective transformation and upgrading of the path and countermeasures for the company’s development strategy selection and implementation Made constructive suggestions.The basic logical framework of this study is divided into the following five parts: The first chapter is the introduction of the introduction part.Narrates the background and research significance of this research,reviews the research theory and present situation both at home and abroad,and gives the key innovation point of this paper.The second chapter introduces the theoretical basis related to this study.Based on the definition of the two core concepts of processing trade enterprises and development strategies,this paper introduces the theory of transformation of processing trade enterprises and the global value chain theory,SWOT analysis and PEST analysis related to strategic analysis.The third chapter goes to the case section,introduces the current situation of M clothing company and the competitive pressure,and analyzes the existing problems in the development strategy of M company.The fourth chapter is a concrete analysis,according to PEST,SWOT analysis of the current M company’s development strategy of the environment,advantages,disadvantages and the options that can be made.The fifth chapter is the strategic choice and implementation of M company.The main points of M company’s development strategy are expounded from the angle of target setting,marketing strategy,technology upgrading and internal organization guarantee.Chapter 6 summarizes the full text and provides a prospect for the future. |
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