Research About Supermarket Customer Loyalty

With the gradual rise of e-commerce,a great impact.Thus,faced with intense market competition,the retail trade should pay attention to details,in order to impress the details of managing customers,in order to manage the details of the creation of the creation of effective,experiential marketing is one of the most effective means.We can see that with the experience economy era,many foreign retail enterprises have already or ready to make full use of experience marketing a variety of means to further improve the management level,thus enhancing customer loyalty.This paper will review the experience of domestic and foreign scholars,experts in marketing and customer loyalty research,combined with the characteristics of Hangzhou,the supermarket is proposed to implement the process of experiential marketing factors that affect customer loyalty,build customer loyalty model,and assuming that these factors and the relationship between customer loyalty,through empirical research in the form of a questionnaire survey with the SPSS statistical software to verify the method of combining experience,the relationship between marketing and customer loyalty and finally proposed to increase the Hangzhou supermarket customer loyalty strategies and recommendations with a view to improve customer loyalty,Hangzhou supermarket has a similar approach.Through the statistical analysis of Hangzhou supermarket experience marketing and customer satisfaction questionnaire,the emotional experience,thinking experience,action experience,association experience and customer emotional loyalty have positive influence,emotional experience,thinking experience,action experience and customer behavior Loyalty has a positive impact.There is also a positive relationship between emotional loyalty and behavioral loyalty.