| The rapid development of E-commerce platform has brought the huge impact to our traditional sales channels,not only in clothing industry,but also in paper-book and 3C-electronic products,the use of E-commerce platform has won them a new chance to develop again.With the continuous improvement of people’s living standard,we begin to pay more attention to the safety and health of fresh products,because of it,fresh agricultural products business platform has won an important chance to embrace the market.And China began to carry out agricultural supply-side reforms,which once again gave a strong support to China’s fresh agricultural products.As called "the last piece of blue sea",it’s important to know how to manage this market well and how to better navigate and advance in this area which is the focus of this paper.In this paper,the main idea of China’s fresh agricultural electronic business platform is based on the case of Guangxi litchi.First,by combing the current development of China’s agricultural industry foundations and trends,we can understand how the development of agricultural industry to bring fresh energy to electricity supplier development.Then we introduces some related concepts,characteristics,development patterns about this paper and the development bottlenecks of fresh agricultural products and fresh agricultural products which are facing with right now.Then taking Guangxi litchi industry as an example,by discussing the situation of electricity supplier development pattern on Guangxi litchi industry chain and the example of litchi supplier-Guangxi Tianshang agricultural science and technology limited company,using SWOT method to explore the current situation of the development of fresh electricity supplier in Guangxi Province.Then introducing outstanding foreign mature experience in E-commerce platform,and discussing based on the actual situation of Guangxi province and China,how to make a better operating environment in current situations. |
PDF Full Text Request