Industrial And Commercial Bank Of China CC Branch Personal Finance Product Innovation Research

Since the advent of Everbright Bank's first financial product in 2004,China's financial products have developed rapidly,Nowadays,as the number and scale of product issuance have been jumping.In today's macroeconomic downturn,The rise of Internet finance and the devaluation of RMB,More and more investors,residents favor the bank financial products,Commercial banks competition will be more intense in the financial products field.Therefore,The research of personal financial product innovation is of great significance to the development of personal financial services of Industrial and Commercial Bank of China(ICBC for short)CC branch.On the basis of the research background,The literature review at home and abroad and the theoretical significance and practical significance of the research,This paper expounds the Innovation of personal financial products of ICBC CC branch from the following aspects.First of all,it analyzes the related theories and innovations of personal financial products.This writer summarizes the motivations of personal financial products innovation of ICBC CC branch,mainly from the aspects of satisfying the needs of investors,maximizing profits,driving the bank competition and avoiding the supervision system.Then,the forth chapter introduces the current situation and trend of financial products in China's commercial banks,Through the Guizhou local bank personal financial products comparative analysis,to make a summary,and further to analyze ICBC CC branch's representative personal financial product Innovation cases carried out in recent years in the asset management,trust,Internet concept,in line with market demand and other aspects,to explore the causes of the above problems,to draw inspiration,finally provides policy advices.This paper's innovations include two aspects,first,Learn from the balance of treasure and other Internet products�s success to carry out some research,with novelty;The second is to put forward personal financial products innovation point of view,in addition to a professional point of view to think about innovation,but also such as the use of MBA management ideas for innovation,That is a new bold attempt,which has a certain reference value.