A Study On The Influence Of Financial Literacy On Family Financial Behavior

In recent years,taking family as the unit of family finance has become an important field of finance research,One of the core issues of the research is how to make cross-term asset allocation under the limited resources in an uncertain environment,to expect to achieve the best asset returns.With the rapid development of financial market and the continuous improvement of family income,People are also getting higher and higher requirements for the family asset allocation.People are also getting higher requirements for the family asset allocation and the demand for their own financial behavior is also rising.Especially in the urban area,this demand is becoming more and more popular.Whether the financial literacy is different in different groups?How much financial literacy will affect domestic financial behavior,such as savings and credit?This paper attempts to starting from the perspective of financial literacy,to study the effect of financial behavior,and further analysis to improve the residents9 financial literacy can help families to get more financial services and improve the level of financial behavior.The main contents of this paper are as follows.The first chapter of this paper is the introduction,mainly introduces the background and basis of the selected topic,the research purpose and significance,and the research content and research methods are discussed,as well as put forward the possible innovations and shortcomings of this paper.The second chapter is about the literature of financial literacy and financial behavior.Summarize the definition of financial literacy,measure index,the influence factors of financial literacy and the influence between financial literacy and financial behavior,elaborating on the problems and methods for measuring financial knowledge,and describe the influence of financial literacy to behavioral finance,such as financial literacy will afifect the financial decision making;financial literacy will increase financial market participation;families with less financial literacy will result excessive debt and use the informal source of loan;families with more financial literacy will more rely on the formal sources to get market information.The third chapter shows the descriptive analysis on the financial literacy.Describe the index of financial literacy and four questions of the financial literacy through statistics.And compare the financial knowledge differences between gender,different age and different income families,especially between urban and rural families.At the same time,summed up the situation of financial literacy in different countries,and analyze the possible causes generating the status.The fourth chapter describes the financial behavior of the residents,including the situation of informal loan,the use of new financial products and household savings rate.Study the financial behavior differences under different levels of financial knowledge,and further analyzed under different categories of financial knowledge to understand the different situations of financial behavior.The fifth chapter is the empirical research on the influence of financial knowledge on the financial behavior of residents.First of all,explains the data sources,and describes the data used in this article and the variables selected.Then,this paper introduces the model selection,this paper uses the logit and Tobit model to investigate the influence of the financial literacy on the family financial behavior.Secondly,it carries on the empirical analysis and summarizes the empirical results.Finally,we further study the differences behavior under different categories of financial literacy through the model and analysis the result.The sixth chapter is the conclusion and relevant countermeasures and suggestions.On the basis of the above empirical results,policy recommendations are put forward to improve the level of financial literacy and to increase the good financial behavior.