The Performance Of Mengniu Merge Ashley

Under the background of China's food safety problems,China's food industry is facing unprecedented credit crisis.Especially after the melamine incident,hit China's food industry reputation.Including Mengniu,Yili,Guangming,including a number of well-known companies are involved,the confidence of the people of their own dairy products is also down to freezing point,the development of dairy products into the crisis.In this case,the state strongly encourage food industry mergers and acquisitions,expanding the size of the company.Mergers and acquisitions in the food industry in the current economic situation has developed into a product of the trend.M & A is the merger of two or more companies,the formation of a new company or mutual equity.Enterprise merger and reorganization is an important way to invigorate and revitalize the enterprise of enterprise assets.Domestic experts and scholars generally believe that mergers and acquisitions can improve the corporate governance issues,expand the size of the enterprise,eliminate competition among enterprises,and play the financial synergies of enterprises,to achieve shareholder wealth.Conducive to the establishment and improvement of the capital market,etc..The acquisition of Ashley and Mengniu international research,research on Chinese food safety under the background of frequent,Mengniu and Ashley in response to the call of whether the implementation of mergers and acquisitions can achieve complementary advantages,expand market share and achieve economies of scale,improve the competitiveness of the dairy industry,heavy tree Chinese confidence in dairy products.First,this paper analyzes the background and motivation,Mengniu m Ashley again,the motivation to establish the evaluation index from the market share,scale effect,shareholder wealth,financial coordination four aspects effect effect demonstration test,to achieve its goal of observation.The performance evaluation method of this paper is to evaluate the M & a performance motivation method based on merger and acquisition is a kind of capital operation of enterprise MampA motivation based on behavioral performance is the result of the merger motivation,motivation and performance of mergers and acquisitions is an interrelated and indivisible whole,therefore,is to determine the impact of mergers and acquisitions performance evaluation on the basis of merger motives of mergers.The motive of M & A is to generate the motive force of M & a performance and to make reasonable suggestions.Finally,through the analysis of the negative effects brought by Mengniu m Ashley of company mergers and acquisitions advice.Overall,Mengniu m Ashley to outweigh the costs,but to the dialectical nature of the promotion of the experience and lesson.Under the background of China's food safety problems,China's food industry is facing unprecedented credit crisis.Especially after the melamine incident,hit China's food industry reputation.Including Mengniu,Yili,Guangming,including a number of well-known companies are involved,the confidence of the people of their own dairy products is also down to freezing point,the development of dairy products into the crisis.In this case,the state strongly encourage food industry mergers and acquisitions,expanding the size of the company.Mergers and acquisitions in the food industry in the current economic situation has developed into a product of the trend.M & A is the merger of two or more companies,the formation of a new company or mutual equity.Enterprise merger and reorganization is an important way to invigorate and revitalize the enterprise of enterprise assets.Domestic experts and scholars generally believe that mergers and acquisitions can improve the corporate governance issues,expand the size of the enterprise,eliminate competition among enterprises,and play the financial synergies of enterprises,to achieve shareholder wealth.Conducive to the establishment and improvement of the capital market,etc..The acquisition of Ashley Mengniu international research,research on Chinese food safety under the background of frequent,Mengniu and Ashley in response to the call of whether the implementation of mergers and acquisitions can achieve complementary advantages,expand market share and achieve economies of scale,improve the competitiveness of the dairy industry,heavy tree Chinese confidence in dairy products.First,this paper analyzes the background and motivation,Mengniu m Ashley again,the motivation to establish the evaluation index from the market share,scale effect,shareholder wealth,financial coordination four aspects effect effect demonstration test,to achieve its goal of observation.The motive of M & A is to generate the motive force of M & a performance and to make reasonable suggestions.Finally,through the analysis of the negative effects brought by Mengniu m Ashley of company mergers and acquisitions advice.Overall,Mengniu m Ashley to outweigh the costs,but to the dialectical nature of the promotion of the experience and lesson.