A Food Truck Business In Monterrey,Mexico

A business opportunity has been detected in the city of Monterrey,Mexico: there is a fast-growing trend of seafood consumption in the area,but the offer of these products in the food service industry is very limited,generating a market gap that needs to be filled.7-Mares will be a seafood tacos food truck located in Monterrey,Mexico.The main purpose of the business is to offer a healthy and tasty alternative for the traditional food truck customers that are looking for new proposals in the area.One food truck and three secondary vehicles will serve as points of sale around the city,developing a brand-new concept in the Mexican mobile food industry: the food tuks.With this innovative idea,7-Mares will be the first brand to offer gourmet street food in small vehicles in Mexico.Additionally,to generate brand awareness and build a strong relationship with its customers,7-Mares will promote social causes and environmental friendly practices through offline and online strategies.With the initial investment fully covered by the business partners,and the operations and executive management also handled by them,it is assured that the brand development will remain in line with the core values of the company.The expertise of the partners in the most critical areas of the business and the extended distribution system implemented with the secondary vehicles represent the main differential factors that will help the company to outstand among its competitors.Thanks to the implementation of the Lean Startup methodology,the business will optimize the use of the initial investment allowing a higher budget allocation to strategic areas like digital marketing and advertising.This budget optimization could generate a positive impact in the financial projections,reaching the breakeven point within the first three months and generating a cash flow of 1,200,000 MXN at the end of the first year.Taking advantage of the brand awareness generated by the digital strategy and the brand reputation created by CSR programs implemented,the business could be extended to similar markets in nearby cities in the forthcoming years.