Synchronous Effect Of Mergers & Acquisitions In Network Video Industry

Since the beginning of the 21st century,the economic globalization has intensified,the Internet-related industries have developed rapidly,and the Internet has been applied to the Internet,and the supply of Internet products has a significant impact on people's lives.With the Internet broadband,the popularity of computers,as well as the use of smart phones to expand the age of the video industry,the development potential of more and more prominent.However,due to the video industry is subject to its own characteristics,royalties,broadband fees lead to the early investment cost of the industry,many small video companies can not stand the test and was eliminated.Therefore,in order to meet the needs of enterprise development,more and more video companies embarked on the road of mergers and acquisitions,led to China's video industry mergers and acquisitions wave.This paper begins with the international background,leads to the background of M&A in China's online video industry,discusses the theoretical significance of the background,and expounds the necessity of the research on the synergistic effect.Combining the relevant research status at home and abroad,Theory and the equilibrium scorecard theory,which provides a sufficient theoretical basis for the later research.And then analyzes the change of the relevant data after Youku's acquisition of potatoes.It uses the Balanced Scorecard in the M&A motive to analyze the synergistic effect from the perspective of the relevant financial indicators,and obtain the synergistic effect in the short term,and also exist in the online video industry itself The key to the realization of the effect of the relevant research is that the M&A plan before the M&A,the system integration after the acquisition,and the network video industry need to break through the search for new economic growth model.