Research On Evaluation And Promotion Of Service Quality Of Yuantong Express

With the advent of the Internet age and the popularity of China's express industry gradually mature,the rapid development of the momentum,the rapid development of express delivery industry for China's express delivery enterprises bring huge profits and opportunities.Synchronous,with the rapid development of the express industry,there have been many problems,such as the delay in the delivery of goods,express the backlog.Express industry as a whole operating mode and technical management is roughly the same,the quality of service has become the enterprise should be the meaning of competition.Therefore,the research on the quality of express service in this paper is helpful to enhance the competitiveness of enterprises in practice.This paper first introduces the background of the development of China's express delivery industry,followed by the service and express delivery service quality and other related theories are reviewed,and then reconstruct the SREVQUAL model,including the reliability,responsiveness,assurance,security,The paper analyzes the quality of service,and then designs the questionnaire.Through the investigation of small sample,the principal component analysis and gray fuzzy theory are used to analyze and analyze the influence of the questionnaire.Express service quality of the impact of factors,to amend the express delivery service quality model,the establishment of a new system in line with China's actual evaluation system.In the Yuantong courier company,for example,combined with this evaluation system to find Yuantong in the quality of service problems.Based on the theory of SREVQUAL,this paper,based on the interview and questionnaires,combined with the real feelings of customers in the express service quality of the courier company,made a realistic evaluation,improved the model,and used some methods to analyze and evaluate Yuantong courier service The problems that exist.At the same time,for the promotion of quality services in Zhengzhou area will also have a certain meaning of Cao Zhao.