M Bank's Personal Wealth Management Business Risk Control Research

Along with the fast development of domestic economy and the constant rise in the internationalization level of financial market, the management of personal assets and wealth has broken through the scope of traditional savings very early. In order to cater to people's demand on diviersified ways for allocation and value increment of assets, banks' personal financing service emerged as the times require in 2004 and developed quickly, and has brought about tangible benefits and rewards to investors over the past more than a decade. Banks' personal financing service indicates the sale of various financing products in narrow sense, while in broad sense, it indicates providing customers with financial management, application, investment, planning,and other service items, and carrying out follow-up execution, monitoring and adjustment according to customers' assets,occupation, consumption,income, career objective, and in combination with the comprehensive considerations given to various factors, such as customers' ability to bear risks, etc. At present, personal financing service has become an important business block of each bank, and as a business off the balance sheet, it has strengthened banks' own profitability. However, financing service is also an investment behavior. What usually connected with investment behaviors closely is risk, and the risks arising from banks' personal financing service cannot be underestimated similarly.Based on the research on the current state of and problems with M Bank's control of risks in personal financing service, this paper explores the overall problems with risk control in personal financing service of Chinese commercial banks, and brings forward corresponding countermeasures on the basis of reason analysis. M Bank is a pioneer in the development of Chinese banks' personal financing service.After development over the past more than a decade, M Bank has created relatively complete product system and complete set of risk management and control process.But in recent several years, M Bank has focused on the innovative development of products, and has not done enough work in the fine management on and attention paid to risk control, so it is necessary to analyze the hidden troubles with risk control of personal financing service, in order to lay a firm foundation for the healthy development of M Bank's personal financing service in future.