The Research Of P2P Loan Industry Based On ISCP Paradigm

Since 2007, China's first P2P network loan platform to start shooting operations. After nine years of development, as of October 2016, P2P network loan industry, the cumulative turnover of 29650.33 billion yuan,the number of normal operating platform for 2154. P2P network loan platform through the Internet platform to match the borrowing both sides,matching the demand for funds for small and medium enterprises and individuals to provide a huge financing services.However, the domestic P2P network lending industry in the platform compliance, information disclosure, wind control, marketing behavior,there are still many problems, affecting the further development of the industry. In this paper, the ISCP paradigm and method are used to study the P2P network lending industry, to explore the development momentum of the industry, to promote the healthy development of the industry, and to provide more quality financing services for the small and medium-sized micro enterprises and individuals.This paper first combs the current situation of P2P network loan industry in four aspects: market structure, market behavior, industry regulation and market performance. In the market performance, P2P network loan industry in the past few years has made considerable progress, the amount of investment from January 2014 to 7.39 billion yuan in October 2014 to 18.861 billion yuan, an increase of 25 times; In terms of market structure, due to the low barriers to entry and exit in the industry, the differences in product differentiation are relatively small,and the P2P network loan industry has changed from an oligopolistic market structure to a competitive market structure. In terms of market behavior, the P2P platform attracts more borrowing People in the market supervision, the entire industry from the government supervision ignored the small public investment and lending market, to the government to encourage the introduction of incentives to encourage the development of small and medium-sized enterprises, Policy, and then to the regulatory agencies to carry out a variety of special rectification activities, the Government for the industry supervision is increasing. According to the above analysis, this paper chooses the four aspects of ISCP, such as turnover, interest rate, market concentration and cumulative downtime,respectively. Logarithmic regression model shows that there is a trade-off between P2P transaction volume and cumulative downtime There is a significant negative effect on the positive impact of the positive impact and the interest rate, and there is a significant negative impact on the industry concentration. Based on this, this paper puts forward some suggestions on how to optimize the market structure, standardize the market behavior and perfect the industry supervision.