Business Plan Of "Pony Road" Outdoor Sports Base

The rapid development of China's economy in recent years makes the tourism industry is experiencing a major development now. Self-help travel and tourism, semi-professional outdoor activities are more and more popular with Chinese young people. Not like the standard hotel, the travel inn, youth hostels, more young people like its personalized service and facilities.This thesis according to the travel needs of the current young people, the O2 O tourism integrated business project-- "Pony Road" outdoor base is being created, the project mainly includes tourism theme hotel, tourist routes platform online. The part of offline will cover travel, accommodation, coffee, meal, share, salon, etc. Part of the online will include travel information, tourist information, publishing route, forum Raiders, composition group, ticket sales, a predefined local, car rental etc. The “Pony Road” implements the integration of travel and accommodation, the integration of online and offline, the integration of time and space, the integration of user experience and services.“Pony Road” outdoor sports base as the research object of this business plan project, from a combination of theoretical and practical point of departure, Focus on the use of strategic management theory in the macro environment analysis, competitive environment analysis, analysis of the advantages and disadvantages; marketing strategy analysis of "4C" s analysis, and analysis of market demand of “Maslow's hierarchy of needs theory” management knowledge, provide appropriate management theory support for the future development strategy,competitive strategy and marketing strategy. Do a good job in every stage of the development direction and action plan, make the entrepreneurial ideals and goals into reality. On this basis, the “Pony Road" outdoor sports base business plan is finally completed.