A Research On Strategic Cost Management Of CAISSA

With the continuous development of market economy,listed companies chancing the main business has become a common phenomenon.Changes to the main business often bring about changes in the name.According to statistics,in 2015 more than 200 listed companies renamed,accounting for about 10% of the total.After a detailed analysis of these companies,they can be divided into two categories,one is its name and nothing,that is,the company to meet the market chasing hot spot to change its name,intended to lift the valuation;the other is deserved type,the company reorganization,asset consolidation,the main business of a certain qualitative change,in order to make the name of the securities better with the actual business,which changed its name.No matter what kind of type,it transferred to the company’s transformation and the expected of reform,thus to enhance the overall valuation and to attract the attention of investors.At present,most of company’s the concept of cost management behind,the company lack strategic awareness,the company’s overall cost is high.These renamed companies are also like this.With the changing of the production and operation characteristics,the company’s overall strategy may transferred or adjusted,the original cost management model will change.These changes will bring the expected positive impact,in the development of the formation of core competitiveness,or will bring the enterprise to decline,is a question worth exploring.Through the combing of the related literature,it is found that the previous scholars’ research is the discussion of the strategic cost management system of individual enterprises or industries,and less concerned about the cost management of the renamed listed companies.In this paper,CAISSA is the object of analysis.This paper applies the combination of theoretical research and case analysis.After combing and summarizing the related literature,this paper expounds the basic theory of strategic cost management.Through combing the theory of Michael Porter and Riley,this paper introduces the strategic positioning,value chain and cost driver,and analyzes the strategic cost management The specific application of the system laid the theoretical foundation.By analyzing the financial performance before and after the change of CAISSA,this paper analyzes the current situation of CAISSA’s management and cost management from the financial point of view,and introduces the problems in the management of CAISSA tourism.This paper expounds the necessity and feasibility of the strategic cost management of CAISSA,and uses the strategy of strategic cost management to analyze the CAISSA from three aspects: strategic positioning,value chain and cost motivation.Finally,to build and improve its strategic cost management system to make recommendations,hoping to a certain extent,to help CAISSA to improve the cost management system,at the same time,this paper draw a conclusion,that changed to the company to bring the development of instability,The company should be in the actual business efforts,the introduction of strategic cost management model,from the strategic positioning,value chain,cost drivers,the formation of core competitiveness,win long-term competitive advantage.Under the framework of strategic cost management theory,this paper focuses on the special enterprises in China’s capital market,analyzes the influence of name change on the enterprise’s strategic cost management system,and explores whether the change of name can provide an impetus to the development of the enterprise.