| The profitability and market share of multinational corporations' overseas business and activities have long been an important research direction in the field of international trade.This paper analyze the Chinese manufacturing from 2005-2015,963 cases of the overseas investment cases of Chinese manufacturing industry,and the influence of entry order and entry mode of overseas investment on enterprise performance.Developed countries and developing countries investment theory;and summarizes the Chinese enterprises international investment related research;entry mode and entry order relationship.Based on combing the related concepts of the literature circles quota,take the latest Chinese manufacturing investment data,and the use of SPSS by GLM(general linear model)using multiple regression to evaluate different factors for Chinese manufacturing overseas investment enterprises.This paper finds that the market share and profitability of early entrants are higher than those of late entrants,We also find that equity joint ventures have higher profitability than circle owned operations and July joint ventures.The interaction between market entry order and entry mode affects the performance of Chinese manufacturing enterprises,On the whole,the degree of internationalization of Chinese manufacturing enterprises and the performance of manufacturing enterprises show inverse U type relationship.Based on the findings of this study,we can put forward relevant suggestions from two levels of enterprises and government to improve the overseas investment performance of Chinese manufacturing enterprises,Manufacturing enterprises should make clear their own development strategy,pay attention to their own technology,brand,talent and experience and other soft power training;for entry timing and entry order should be combined with the enterprise's own development strategy to choose a right entry mode. |
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