A Case Study Of Foxconn Energizes Innovation Projects

The global financial crisis has far-reaching impact on manufacturing,Foxconn technology group(hereinafter referred to as foxconn)as electronic components,manufacturing,assembly,OEM for the main business of the enterprise,Always trying to sale terminal extension transformation development,Foxconn’s launch " Ten thousand horses running" project in 2010。Intent through the enterprise internal incubator entrepreneurial enterprises to develop terminal sales channels,In addition to the part of enterprises directly point,Mainly support staff home run "fu gui shop" to dig the mainland business opportunities and to promote the rural and town terminal consumption + service transformation from manufacturing to manufacturing。The project plan in four years building 10000 retail outlets in mainland China,In fact 481 stores have been built only,In early 2013 more than 95% stores in serious losses in turn,closed way declared project failure.This example by introducing the background of " Ten thousand horses running" project,Project to promote the basic situation of sketched the panoramic view of the project.Further,the researchers study deeply enterprise incubation of stores,Using questionnaire and interview techniques,revenue management of first-hand data,And constructions operator’s vital business experience.In the master project overall operating results,And revenue management present situation on the basis of combing out the problems existing in the project to promote,And analyzes the many real cause of the failure of the project.In this paper,by using the theory of business model、Tiffany mons model factors of entrepreneurship 、 Induces " Ten thousand horses running" internal entrepreneurship theory refining project failure of five main because: Improper business model behind,Inappropriate combination of entrepreneurial elements,The design of internal entrepreneurship mechanism is unreasonable,Ignoring the impact of environmental variables on projects,External environmental factors are not supported。Research suggests that eventually foxconn should pay attention to continuously innovation,seeking internal resources and opportunities matching approach,activate the internal driving force,improving the internal environment and external policy support。At the same time provide some improvement measures,one is to help foxconn reflection,summary,Decision to provide the reference for the next step,finally realizes the foxconn’s successful transition from manufacturing to manufacture + service,The second is to provide information for similar company experience to draw lessons from.