Analysis Of The Motivation And Performance Of Backdoor Listing In YOUZU Interactive Company

In the current context of industrial restructuring,the country launched the "Internet plus","public entrepreneurship,innovation" strategy provides a good macro environment for the development of the game industry.The game industry is the most active practitioner in "public entrepreneurship,innovation".Accompanied with the relevant preferential policies of the state and the landing force,the game industry will be more substantial.Based on the background of "public entrepreneurship,innovation",the local government and some investment enterprise provide help for the development of entrepreneurial enterprises.A number of boutique games are born in these enterprises,and spawns a number of outstanding R & D enterprises.At the same time,with the promotion of the new network technology(such as 4G)as well as the rapid development of mobile electronic equipment,the development of the game industry has a new trend,the client game is no longer the gaming industry big boss,page game and mobile phone games mobile terminal popularity,making online games industry diversification.The game industry has characteristics such as high costs,high risk.With the development of enterprises,financial support will help the enterprise survive from the fierce competition.In China,the main way to enter the capital market is IPO and backdoor listing.At the same time,for the domestic capital market fiery,some of the listed companies in the United States plan to return to the domestic market.For China's game companies,the backdoor listing has become an effective way of listing and financing.This paper selects the game companies YOUZU backdoor listing in the context for the representative case as the research object.Through the analysis of motivation and performance of the trading behavior expect,the writer expect to draw meaningful conclusions and suggestions,which enlightenment to other companies for the same situation.This paper is divided into two parts: theoretical analysis and case analysis.In the first part,the author summarizes and analyzes the theoretical research on the backdoor listing.It mainly includes the theoretical basis of the backdoor listing and the concept description of the backdoor listing.It also analyzes the process and motivation of the backdoor listing as well as the performance evaluation methods of the backdoor listing.Case analysis part is to select the YOUZU co.,backdoor SUSINO listing.First of all,by the introduction of the two sides of the transaction and the transaction process,we get the information of background and the way of the transaction.Based on the information and the theory,we analysis the motivation from the different sides of the transaction.Secondly,we study the financial performance evaluation of the backdoor listing by the way of event analysis,financial indicators analysis and EVA analysis.Finally,we get conclusion that the backdoor listing benefits both sides,brings the positive effect in the short term and long term financial performance.The innovation of this paper is that the current research on the backdoor listing is mainly in the construction industry,culture media industry and other industries.There are few researchers on the game companies which is emerging industry.Therefore,it is expected that this case study can enrich the research scope of the backdoor listing.