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Research On The Development Of Furniture Products Suitable For B2C Online Shopping Mode

Posted on:2018-02-17Degree:MasterType:Thesis
Country:ChinaCandidate:Y YangFull Text:PDF
GTID:2359330536456684Subject:Art and design
Abstract/Summary:PDF Full Text Request
With the rapid development and popularization of the Internet in the past ten years,online shopping has begun to change people's way of life.B2 C is a kind of e-commerce mode between enterprises and consumers,and also the most frequently used online shopping platform and the most important means of purchase.At present,all walks of life have joined the camp B2 C network sales,furniture companies are no exception.But the network sales of furniture there is a big gap compared with other industries,the particularity of the specific reasons related with its own products,furniture large scale,low degree of standardization,the high cost of transportation and installation complexity,which is not suitable for B2 C network sales model.The current furniture market,whether it is in the traditional sales platform or network sales platform,product homogeneity is very serious,the lack of innovation,the added value is not reflected,the product is not competitive.This paper is to research the suitable methods for furniture design B2 C online shopping mode,mainly through the desktop research in the form of product characteristics of B2 C online shopping mode,B2 C analysis,pointed out that the furniture products exist in the B2 C network sales problem,and then through the practice research in the form of consumption,on the B2 C mode of the consumption characteristics and consumption needs to do an analysis,understand the consumers of online shopping furniture products,feelings and needs.According to research above,to the style of the furniture,materials,structure and other aspects of comprehensive analysis,summed up the furniture product design method for B2 C online shopping mode,and according to the design of the two series of tea room furniture,to provide theoretical support and reference for the case for the study of furniture design B2 C net purchase mode.
Keywords/Search Tags:B2C online shopping model, Consumer, Furniture product, Specific characteristics, Homogenization
PDF Full Text Request
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