An Analysis Of The Impact Of R&D Investment On Firm's Performance Under The Difference Of Industry Competition

Since the arrival of the era of knowledge and technology,different areas of science and technology and knowledge of the progress,creating a new era of research and development peak.Today,in the enterprise to carry out a variety of innovative activities,contribute to the improvement of business performance,employees in the enterprise guidance and leadership,in a number of aspects of innovation,for enterprises to bring better returns.To carry out innovative activities means that companies to increase investment in research and develpoment costs.In order to study the aspects of R&D investment and corporate performance,many scholars from the theoretical and practical levels of R&D investment and the relationship between business performance.To find some factors that have a certain impact on this,according to their research results can be seen,will affect the business performance and R&D investment relationship between the factors are more comples,in the reference of the main reference to the following adjustable variables: Management level,the size of enterprises,different industies,especially between the different industies significantly different,different industries R&D investment to the impact of the performance of a great gap.The degree of competiton in the industry is the environmental characteristics of the industry in which the industry is located.It provides a new framework for analyzing the differences of different industries.However,there is still less literature on the relationship between R&D investment and corporate performance.In this paper,the main board listed companies in 2010-2015 as the sample,the 2012 SFC industry classification as the standard,the whole industry is divided into two categories,one is a high degree of competition in the industry,the other is a higher degree of monopoly.This paper uses the method of group regression to study the adjustment effect of industry competition difference on the relationship between R&D investment and enterprise performance,and tries to analyze whether there are differences in the impact of R&D investment on enterprise performance in enterprises with different levels of competition.The results of this paper are as follows:(1)There is a positive correlation between the performance of enterprise R&D investment team;(2)The difference of industry competition has a certain effect on the R&D investment and enterprise performance,and the degree of monopoly is higher than that of competition high industry,the R&D investment and corporate performance positive relationship is more significant.This conclusion shows that the relationship between input and performance of R&D is affected by industry difference,and the competition intensity varies from industry to industry.Therefore,to understand the actual situation of enterprises in which the industry,and according to the degree of intense competition in the market to increase the cost of R&D investment,is conducive to the enterprise to bring more profit.