Yida.Soft Landscape Center Office Project Marketing Strategy Research

With the continuous decline of the market economy,our country office storage building is increasing,office products sales will be limited to a certain extent,a lot of real estate development enterprises have to reduce the rent,further exacerbating the office market competitiveness;in the face of this trend,if not a positive transition of marketing strategy,stick to the traditional marketing thought,will be out of the market.This paper is based on the billion-soft landscape center office building project of the actual situation,through the analysis of its internal and external environment,put forward a new marketing strategy in the product,price,channel,promotion,personnel,physical display,process of marketing,which has important significance to further promote the development of the office building project Phyllis soft scene center.Yida soft King Center is located in the core area of the software park,Software Park for the origin of the 1 building renovation project upgrades.In this paper,in the full application of market marketing theories such as 7P theory and STP theory on the basis of the Potter physical model and PEST analysis tools,firstly,Phyllis-soft landscape center office building project in the macro environment and the main competitors are analyzed in detail,and the development trend of office projects for domestic and the city of Dalian from 2011 to 2016 since the office project marketing situation to carry on the data analysis,the relevant data shows that in recent years,the increase in the supply of office space in Dalian city at the same time,the market demand is steady growth,sales in good condition;then,from the acceptance of the consumers,consumers and consumers' age and occupation customer sources and other aspects of analysis of the project to consumers,in the macro implementation of the project marketing environment to control.For the office building project Phyllis-soft landscape center,on the analysis of its internal environment analyzing the macro environment and competitive environment,will help to choose the more correct and scientific marketing strategy,therefore,the analysis of the internal environment,mainly from the product,price,promotion and targeted channels etc.on the marketing situation of the project are analyzed,and the project's current financial resources,human resources and marketing ability are analyzed;finally,the market segmentation and product from the consumer point of view,select the target market,determine the billion market positioning office building project-soft landscape center;using SWOT analysis the tool,a comprehensive analysis of the advantages and disadvantages of the project Phyllis floor office-soft landscape center,in the formulation of the marketing strategy,according to the actual characteristics of the project to develop marketing.The service product strategy,price strategy,channel strategy project project,project promotion strategy,service strategy,service strategy and tangible demonstration strategy,is expected to further improve the Phyllis-soft landscape center office building project in the future marketing marketing ability in the market,and provide a reference for the other similar project office marketing.