Research On The Operation Strategy Of Nan Chang Chang South City Investment Company

Urban Construction Investment Corporation(referred to as the city investment company)is authorized by the government and the Commission,responsible for the reunification of the city assets(mainly the infrastructure assets)of investment and business activities,and bear the city assets to optimize the allocation of the burden of a wholly state-owned company.With the deepening of the reform of China's urban construction investment and financing system,it has provided a broad space for the development of the city,but also to make the city investment company face more challenges.South nanchangchang investment company as Nanchang Qingyun spectrum District Urban Construction of the main direct operations,urgently need the scientific review its strategic position,choose appropriate operation strategy,in order to maximize the grasp the opportunity to meet the challenges.Give full play to the advantages of overcoming the disadvantages and achieve the company's sustainable development,so as to make greater contribution to the construction of city Qingyun spectrum.In this paper on the basis of the corporate strategy management and marketing management theory,using empirical analysis and normative analysis combined,quantitative analysis and qualitative analysis of a combination of research methods,with SWOT analysis method,in-depth analysis of Nanchang Chang Nancheng investment company's external environment and internal resources conditions,the city investment company operating strategy of scheme selection and specific strategy for design problems.This paper first summarizes the domestic and foreign research progress of the city management theory and enterprise strategic management theory,review the research strategy of company of China city investment achievements,summarizes some typical towns in China investment company operating experience;secondly,using SWOT analysis to evaluate the company's external environment and internal resources,that face Nanchang Chang Nancheng investment company's opportunities and threats and advantages,disadvantages and strength;based on the above research,investment and corporate mission and strategic goal analysis of Nanchang Chang Nancheng,put forward the strategic options of Nanchang Chang Nancheng investment company;then,the opportunities and threats,advantages and disadvantages of the structural strength of Nanchang Chang Nancheng investment the company's operation strategy and strategic quadrilateral type azimuth,select Chang Nanchang city investment company operation strategy type,and then use the fixed Amount of strategic planning matrix to determine the Nanchang Chang Nancheng investment operation strategy.Finally,according to the selected operation strategy design Nanchang Chang Nancheng investment company's functional strategy is presented for operation strategy of the implementation of the recommendations.