A Study On The Optimization Of Marketing Strategy Of Kayob Ecological Technology Of Nanchang Co.,Ltd Infant Nutrition Rice Flour

The healthy growth of infants and young children is related to the future and destiny of a nation and society as a whole needs to focus on the problems and promote the healthy development of the infant food industry is to improve the nutritional status of infants and young children in China are the effective measures.At present,China's infant food supplement food market development is not mature,internationally renowned brand of infant foods will continue to enter the domestic market,is bound to give existing Heinz,Nestle,bein this old brand enterprise to bring a lot of pressure,but also had a great impact on the domestic brands,as Kayob Ecological Technology of Nanchang Co.,Ltd this kind of enterprises in the future marketing pressure will continue to increase.Preferred treasure company set up less than ten years,over the years dedicated in research and production of infant health food supplement,for the growth of children of different ages and development needs,developed and launched "the best baby","Bei Chen" and "the German Bei" three series of nutrition rice products,the company was constructed consisting of high-quality dealers nationwide marketing network covering the,marketing scope involving 200 room for the city and County town,by virtue of high-quality products and strong marketing and management capabilities,for our children to provide safe,high quality,qualified products.Infant nutrition rice belongs to the fast consumer goods,the development of the future is very optimistic.As China will usher in the peak of population growth and income levels,the future market capacity,product updates quickly,industry entry barriers,market demand is big,with the continuous entry of domestic and foreign brands,nutrition rice industry market competition will become increasingly fierce.Therefore,how to in the fierce competition in the industry consolidate market position,let more consumers into the enterprise,should be the most infant food production enterprises are facing the problem by constantly upgrading products.In this paper,take the Kayob Ecological Technology of Nanchang Co.,Ltd for example,study the company's infant nutrition rice industry marketing strategy.Hope that through combining with the theory of marketing and marketing situation analysis of Jia Youbao company,explores the existing problems of marketing strategy,combined with my theory at the Jiangxi University of Finance and Economics EMBA reading during the study,analysis of Jia Youbao company infant nutrition Rice flour of the internal and external environment,on the basis of domestic and foreign infant Rice flour nutrition related brand success experience,put forward the marketing optimization strategy in the market of baby Rice flour Jiayou treasure company,hopes to improve the company's product marketing efficiency,improve market share,and give enterprises Nanchang local similar nutrition Rice flour and other foods and health enterprise marketing strategy to provide some reference.