The Case Study Of The Industrial Fund Business Of Ping An Bank

In the international financial integration and financial market trend of mixed operation,at present,domestic banks have set up their own investment banking department,to the development of universal banking,in order to enhance their competitiveness in the increasingly fierce competition in the financial market,and the fund industry business also followed this trend gradually developed.This paper will carry out the three kinds of Ping An Bank fund industry: political cooperation silver industry fund,industrial fund and bank cooperation fund industry mergers and acquisitions as the research object,from the industrial structure,guarantee fund transactions and capital exit way,target customers and the requirements of the project of Ping An Bank fund industry business operating conditions,and selected the Kunming traffic industry fund,rail construction industry funds,Wu Xi App Tec fund mergers and acquisitions as a typical business analysis.The Ping An Bank fund industry has the following problems: first,the scale of financing and financing cost is higher than the industry;second,the needs of the market funds long term financing;third,all kinds of difficulties and restrictions and government cooperation;fourth,the project financing requirements of low cost;fifth,silver political cooperation and cooperation between banks and industry the fund's exit is single;sixth,the lack of liquidity problems;seventh,information asymmetry and possible financial distress.To solve the above problems,this paper puts forward several suggestions: first,the development of a variety of financing channels;second,cultivate high-quality fund industry professionals;third,effective exit mechanism of the development of the fund industry other;fourth,the establishment of industrial open fund industry to improve the liquidity of fund assets;Fifth,strengthen the propaganda and understanding of the fund industry the cooperation with the local government.