Internet Enterprise Financial Analysis Based On Harvard Analysis Framework

With the rapid development of information technology,"Internet +" has penetrated into all areas of social economy,many companies joined the wave of the Internet industry,vigorously develop the Internet of Things technology,the development of sharing the economy,trying to Won a place.Based on the above background and the basic situation of the domestic Internet industry,this paper chooses the music network which is developing rapidly and the ecological layout is relatively perfect.The excellent financial analysis theory of the Harvard analysis framework is applied to the music network,Strategy,accounting,finance and foreground of the four dimensions of music as a whole to assess the overall financial situation to find out the problems in the development process,and according to the problem proposed corresponding improvement measures.This article provides a suggestion for the development of music network and other Internet enterprises through the comparison of the financial data of music Watch 2010-2015 and the current economic situation and industry situation.Through the strategic analysis,the paper finds that the music network can adopt the diversified development strategy in order to reduce the risk of the single operation,try to obtain new profit growth point and drive the development of the video business in other fields.However,in the process of strategy implementation,There was a series of problems.The paper puts forward the measures such as slowing down the speed of enterprise expansion,reorganizing the organization and management structure and solving the current financial difficulties.Through accounting analysis,it finds that the proportion of accounts receivable and intangible assets in total assets is too high,Accounting and intangible asset management and other measures;through financial analysis found that music service solvency,profitability and development capacity is weak,put forward the problem to reduce costs and improve asset utilization efficiency and other measures;through the prospect analysis found that music short term still can not get out of the situation of profit predicament,put forward the control costs for the problem,the end of the current burn mode and other measures.