Anbang Insurance Group Boarding Platform Strategy

Since the China was founded more than 60 years,whether it is in China’s insurance industry,or social services,both in the context of rapid economic and social development has entered a new era.In relation to the insurance industry,the development scale of the industry is growing,its underlying strength has been enhanced,its importance to people’s livelihood has been significantly improved.But there is still a gap compared with developed countries.With the gradual opening of the insurance market in China,development of the insurance industry has come a long way,but still too low a premium income as a percentage of GDP,insurance development remains inadequate.In recent years,a large number of small and medium insurance companies enter the market and rapid growth in China,and become an important part in the insurance market,China’s market status,the insurance market has shown a monopolistic color,small and medium enterprises and their market share is small.Innovating the mechanism of motivation is strong,live,resistance is small and medium insurance companies development.As typical representative of Anbang insurance group in solution insurance agent introduced assessment and how built diversified products,and sales platform,how through system innovation,and products innovation,and sales innovation of strategy measures,in large insurance group monopoly market of premise,build himself of features,achieved talent drive,and products drive of development thought,founded company brand,in insurance won place,is paper research of focus.Firstly is to collect research literature and information on enterprise strategy management at home and abroad,forming their own research ideas,mainly used in the study of theoretical and practical significance of enterprise strategy and research at home and abroad.Secondly,according to the development of the insurance industry and the insurance industry over research results,proposed future development of mainland insurance companies need to address the core issues and strategic drivers.Anbang insurance group in from established to now,subsidiary of constantly established and capital of constantly expansion to group of development created has unprecedented of platform,but as a small and medium insurance enterprise,in talent introduced,and customer resources and market brand Shang also exists must of disadvantage,wants to achieved company of can continued health development,sales personnel of team construction,and system of management and company of business thought and the behavior is one of group future development core competitiveness.By promoting the independent agent system,deepen the diversified sales,boosting their State insurance group’s ability to adapt in the fierce market competition,to build the company’s core competitiveness.This study,to provide some help to the development of other similar enterprises,thereby contributing to the development of China’s insurance industry to health.