The Research Of The Marketing Method Of Guoke Fenda

China’s e-commerce into more rapid development of the situation,the Internet platform has not only the traditional Internet mode,free to share information,free access to knowledge,free communication.Pay or even pay for a brief knowledge now starts every corner of the network,and the positive effect is obvious,because this trend,on the one hand,promoting the development of awareness of copyright,also a business model of Internet companies providing a lot of new opportunities.In May 15,2016,in this context,Fenda came out.On the one hand,it can pay which boost the development of knowledge,because in a platform,all information is required to pay,on the one hand,it embodies the value of consumers,because by asking questions,it also can obtai n the cost of return,and the multiple positive experience of knowledge,emotion,participation.On this basis,that the research is about a working platform,and selecting the appropriate entry point,which is the consumers can perceive the value of their own point of view,to the customer value as the core of research on shell network should provide marketing method and discussion.Based on the interaction theory,customer value theory,consumer behavior theory and other related literature summarize,in or der to build a support of this theory,and through the introduction of technology acceptance model,carried out a series of contact with the customer value theory,this study constructs the final model,formed by the dimensions of customer value as the cor e a platform for the exchange,explore interactive communication relationship with the final purchase intention.This study selected SPSS20.0 and AMOS23.0 for processing the sample data,and built the structure model verify the hypothesis,finally,interac tive communication is how to through the mediating effect of customer value dimensions of the final consumer purchase intention.The results of the study provide some reference for this kind of research,and provide some enlightenment for the new marketing method of shell and shell network.