Ethical Issues Research Of UGC From The Social Electricity

In the era of social media Boxing,the traditional e-commerce marketing model has been relying on advertising failure,the consumer's buying behavior is often affected by friends and friends around the impact of the network.Social electricity providers came into being,social power providers are integrated into the social and electronic business two genes of the new form of electricity providers,users can share the platform through social interaction and other mechanisms to generate individual differences in the content and influence each other.At present,the rapid development of social electricity providers,business models constantly updated platform for intense competition,the interests of the platform within the increasingly diversified.When the moral development can not keep up with the changes in new technologies,the original code of ethics will fail,resulting in anomie.Based on the network virtuality,UGC has a series of problems,such as overdraft acquaintance credit,false content,distortion of value,lack of fairness and objectivity,and infringement of consumer privacy.This has damaged the interests of consumers and the market order,and affected the social power supply platform.Benign development.Therefore,it is of great theoretical and practical value to study the ethical issues of UGC in the platform of social electricity supplier.In this paper,a case study method,a multidisciplinary combination method,a literature research and a data analysis are combined to define the related concepts,and the conditions of ethical production and the sources of the theory are explained.The Relevance of Network Ethics and Social Electric Business.The main ethical problems are summed up from the aspects of platform operators,business brands,users and so on.The causes of these problems are analyzed and discussed from three aspects: environmental factors,main factors and external factors.Based on the above analysis,we construct the ethical principles that users should follow when generating content on the platform of social power supplier.Finally,to avoid the ethical anomie of the social electricity providers UGC,the author puts forward some countermeasures and suggestions to different moral subjects.Aiming at providing theoretical support and practical path for the healthy development of social electricity supplier in China.