Case:H LCD Panal Factory

With the rapid development of Chinese economy,enterprises in china face fierce competition both home and abroad.Besides,with the growth in strength of pursuit,the individualized differences of consumption is becoming more and more transparent.Thus it is unavailable to win the heart of consumers by advertisement of media and discount promotion.The present paper focuses on sale modes of the new ear,to gather with the successful experience of some enterprises.So this paper will chiefly take the delay display of an H liquid crystal panel plant as its object,exploring the realization of blended marketing and its contribution to the development of the enterprises of china.In future in the field of display there will be a campaign orientated in the blending marketing of brands.A liquid crystal plant has to blend all kinds of resources so that it can produce products popular with consumers in order to win tin the fierce competition and get the maximum of market and also that of profit.This paper consists of a case face and case analysis.The fact focuses on the present situation of display marketing with the description of the background of an H liquid crystal panel plant and the fields' difficult problems to solve in display marketing.Next,part two,by the research of background,methods and content,this paper studies macro environment in the market,business environment and competitors in order to find opportunities in the market,and blend internal environment of enterprises,including resources,capacities and VRIO mode.We do this in order to find our advantages in the competition,based on the theory of blending marketing.By analyzing characteristics,conducts and necessaries of consumers,we will find the potential consumers,making ready for the regenerate of produces design and strategy of blending marketing.We analyze the market by working use of STP,select the target market and the location of products.Then by making use of the integrated blending marketing have horizontal blending of Brand VI,media,products,stores and marketing model,and then we will have them all bettered.We will left the consumers have new experience of the vision of brands and the feeling of the products.As far as the strategy of horizontal blending is concerned,we stress on the blending of internal resources of the enterprises,so that we can strengthen their competition power and have its maximum profit.Based on the theory of blending marketing we will construct the system of blending marketing of brands of delay displays of H liquid crystal panel.In the end of with the flat system structure of high efficiency,we will improve consumers' information data and the system of excitation in the marketing management,so that we can successfully carry out the blended strategy of marketing.