Fuyao Product Marketing Strategy Research Based On Galanz Developing Mode

The first chapter introduces the meaning of researching Fuyao Group under the circumstance of economic development and demographic dividend disappeared.After the Literature review and theoretical analysis of OEM,The second chapter talks about company transformation and upgrade.Following the frame of reference,the third chapter is about the history of Fuyao Group,this part includes historical change,transition node and its background and transformation evaluation,after which Fuyao`s marketing develop is being introduced:“OEM—Internalized production line — Acquisition technology — Independent innovation — Overseas Development”.The fourth chapter introduces the Fuyao brand marketing macroeconomic environment and industry environment,and Further analysis of the competitive environment of auto parts industry and auto parts industry in the industry environment.The fifth chapter of the marketing analysis Fuyao Glass market in the United States,which includes the American market,and the main competitors.Combining with Fuyao entering the U.S.market marketing target,this chapter also analyze its strategic choice,and evaluate the marketing strategy in the United State.Finally,through the comparative analysis of Galanz and Fuyao in the development process of the similarities and differences that may be encountered in the future of Fuyao development issues,and propose solutions.