Study On The Marketing Strategy Of M Commercial Bank

In the current national financial system in-depth reform of the background,commercial banks in the financial market is facing more and more intense competition.For commercial banks,the effective organization and development of sub-branch level of personal business marketing,commercial banks to enhance their competitiveness,a major way.In order to realize the sustainable development in the competition,commercial banks should attach great importance to the strategic development of personal financial business into the core competitiveness.From strengthening and improving the personal business of marketing strategy and management to maintain a competitive advantage,has become the inevitable choice of commercial banks.So,it is necessary to study the marketing strategy of commercial banks' personal business from M branch as a basic branch of M commercial bank.Based on the commercial bank personal business marketing theory,based on the theory of individual business marketing of commercial banks,according to the particularity of individual business marketing of commercial banks,this paper analyzes the macro environment and micro environment of individual business marketing of M branch,which is based on the specific practice of personal business of M Commercial Bank M branch.Analyzes the advantages and disadvantages of the individual business marketing,the opportunities and challenges it faces,and determines the operating environment of the M branch by using the SWOT analysis method.By analyzing the current situation and existing problems of the existing marketing channels of M-branch's existing communities,golf VIP clubs and brokers,the author points out the problems in M-branch personal business marketing,and through analysis,obtains M-The paper proposes the differentiated marketing strategies for each sub-market,and provides a reference value for the implementation of customer differentiation service strategy in the personal business marketing at the sub-branch level of commercial banks in China.From the research methods,this paper uses a combination of comprehensive analysis and comparative analysis of the method.With the guidance of theory,combined with the marketing situation of M commercial bank M branch,this paper explores the tactics and measures to enhance the marketing effect of individual business of commercial banks from the sub-branch level,and gets a lot of inspiration and conclusion.And try to provide reference for M commercial bank M personal business marketing work.It is hoped that M commercial banks can learn from the marketing strategy.