Research On The Competition Of Sharing Economic Platforms Based On The Two-sided Markets Theory

Since the 1990 s,the information revolution and economic globalization have become the important motive forces of economic development.They have changed the mode of the creation and distribution of wealth in the world,economic operation,people's production patterns and life style.The information industry represented by internet,computer and telecom industry is developing rapidly.With the rapid development of Internet industry,the externality characteristic of internet information industry has promoted the formation of new consumption pattern and business model,which affects people's daily lives.And these attract the attention of many researchers around the world.In recent years,along with the rapid rise of Uber,Airbnb and other foreign companies,the "sharing economy" as an emerging business model has undoubtedly become the focus of attention."Sharing" means that use,possess,or enjoy what a person has with others.It permeates all aspects of life,whether spiritual or physical level,people share feelings,insights,and food etc.Today,"sharing" is in combination with a high degree of networking and a variety of technologies,which takes advantage of the internet and other platforms to achieve the sharing of resources among different subjects,so that the "sharing economy" came into being.The research object of this paper is the sharing economic bilateral market,which is consisted of platform and bilateral users.The structure of this paper is as follows:The first part is the introductory part from the overall grasp of this paper,which introduced the research background and significance,the main content and the frame of the thesis as well as the innovation points.The second part is the literature review,mainly for laying a theoretical foundation for the next study.In the review of the sharing economic theories,the connotation,the characteristics,the research status and frontiers of sharing economy were introduced.In the review of bilateral market theory,the connotation and characteristics of the bilateral market and the research on the pricing strategy,ownership and competition of the bilateral market platform were discussed.The third part is the focus of this thesis,including the third chapter,the fourth chapter,the fifth chapter and the sixth chapter:(1)Chapter 3 introduced the operating mechanism of the economic platform and its bilateral market characteristics.Firstly,this chapter introduced the main participants,mode of operation and the differences between the sharing economic platforms and general e-commerce platform.Then,this chapter discussed the five bilateral market characteristics of sharing economic platform,which paved the way for the next model establishment.(2)Chapter 4 studied the pricing strategy of the monopoly sharing economic platform,which was divided into two situations: the transaction fee is charged to both sides and the transaction fee is charged only to the supplier.(3)Chapter 5 analyzed the pricing strategy of the competitive economic platform.The idea was similar to the pricing strategy of monopoly sharing economic platform,and it was also divided into two cases according to different charging methods.Then,from the point of view of different users' access behavior,this paper used Hotelling model of industrial organization theory to study the competition of differentiated platforms in the economic duopoly market.(4)Chapter 6 studied the dynamic competition between two types of platforms,namely,the exclusive service platform and the non-exclusive service platform.Considering the situation that the users on one side of the bilateral market are more likely to get involved in the market earlier than the other users,this paper used Bertrand competition model and the dynamic game theory to study the dynamic competition problem of the economic platform sharing.The fourth part is the seventh chapter of this article,which is a welfare analysis of the sharing economic market based on the perspective of social regulators and policymakers.The influence of platform pricing strategy,network externality and platform differentiation on the total social welfare of monopolized economic market and oligopoly monopolized economic market is studied by mathematical deduction.The last part is a summary of the full text,including summarizing the research results of the full text,pointing out the shortcomings of this paper and the follow-up research directions.