| With the deepening of financial reform,the interest rate market after more than and 20 years of evolution,and finally in October 24,2015 to achieve the basic deposit interest rate market.This marks the market-oriented reform of interest rates has been in full swing,has laid a solid foundation for the difference between the pricing of the bank,China's commercial banks of the same deposit interest rate differences between the products will also be the initial appearance.The liberalization of deposit interest rate will push banks to shift from price competition to price competition.The pricing ability of commercial banks will face great challenges,but the interest rate market is in full swing for a short period of time,the bank deposit pricing mechanism is still in the early stages of development,the ability to deposit pricing is relatively weak.So the research on the pricing influence factor of bank deposits will contribute to a more comprehensive grasp of the bank deposit interest rate changes,enhance their deposit pricing ability,improve the existing deposit pricing mechanism,and to set out a more conducive to itself but also to adapt to the market environment science deposit rates.In this paper,China's market-oriented interest rate reform as the main line,the influence factors of commercial bank deposit interest rate pricing as the research object,combined with the theory of financial liberalization,supply and demand theory,deposit pricing theory,the paper uses the shadow of the deposit interest rate pricing of China's interest rate market under the background of influencing factors by stepwise regression method.In this paper,153 commercial banks in China as a sample,a comprehensive analysis of macroeconomic variables,market environment variables,the bank's own variables on the impact of deposit interest rates.This paper draws the following conclusions: the deposit rate and GDP growth rate has a negative correlation with the rate of inflation,but no significant relationship;deposit pricing strategy of banks of different size and nature of the differences,the performance of the national business bank and local bank asset size larger pricing advantages more prominent;there was a negative correlation between the bank deposits the interest rate and the intermediate business development level,market share,and was positively correlated with their profitability index,rate,per capita income has no significant relationship with bad loans.This paper explores the foreign bank deposit interest rate pricing concept,related experience and Enlightenment from the deposit pricing,and combining the results of empirical analysis,put forward the following suggestions on how to enhance the deposit pricing ability of commercial banks in China: the macro level,the people's Bank of China should improve the benchmark interest rate marketization system,the establishment of an open platform and strengthen the interest rate pricing quotation self regulatory mechanism;micro level,commercial banks should pay attention to the diversity of deposit pricing factors,reasonable selection of deposit pricing factors,adjust pricing strategies flexibly.Commercial banks should consider the following three factors in determining the deposit interest rate pricing,macroeconomic factors,commercial banks should change in the interest rate pricing of strengthening the role of price level;influence factors of market environment,commercial banks should be stable quality customers,maintain market share,and to pay attention to the change of residents' income level impact on deposit pricing;the bank's own characteristics influence factors,should pay attention to customer characteristics factors,such as customer demand,customer contribution etc.in addition,commercial banks should also improve the deposit pricing mechanism,optimize profits,enhance the ability of credit risk management. |
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