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Discussion On Crowdfunding Financing Problems Of Small And Micro Enterprises

Posted on:2017-03-02Degree:MasterType:Thesis
Country:ChinaCandidate:H W YuFull Text:PDF
GTID:2359330536966601Subject:Accounting
Abstract/Summary:PDF Full Text Request
Small and micro enterprises are the micro foundation of China's economy,although its size is relatively small,its role can not be overlooked.Small and micro enterprises in the maintenance of social stability,expanding employment,increasing state tax revenue,promoting technological innovation,plays an irreplaceable role.However,Small and micro businesses in a weak position in social and economic activities in the development is not easy,especially in the 2008 outbreak of the global financial crisis,for the small and micro businesses of said of an aged person is one disaster after another,the financing predicament has already threatened its survival and development.In recent years,with the popularity of Internet applications and innovation,all the chips,this emerging financial model quietly rising and become Small and micro businesses financing strategies.Compared with the traditional financing,public financing to weaken the investment and financing of both the information asymmetry,low threshold,low cost and be able to carry out marketing and access to customer resources,for small and micro enterprises to provide a broader source of funding.The State Council executive meeting held in November 19,2014,vote by the implementation of further measures to ease the financing difficulties and high cost problem of small and micro enterprises.This is the first time in the policy level to raise public financing for the first time,and put forward to establish a rapid mechanism for small and micro capital market financing,equity financing to carry out the pilot to carry out all the chips.December 18,2014 China Securities Industry Association announced the "public equity financing management approach(Trial)(Draft)",april 2015 Securities Act revised draft provides for the public to raise the issue of exemption from registration.It is precisely because of the policy level of recognition and supporting the introduction of regulatory measures,so that the development of the public to raise financing possible.But,public financing in the domestic rise of the time is not long,still in a state of groping,has a lot of imperfections.There are some problems in the process of using the public financing to raise financing practice of small and micro enterprises.The general idea of this paper is: first,sort out the basic theory and financing of small and micro enterprises financing,introduction to the relevant classification and operation mode of public financing and the overview of domestic equity congregation raised.Secondly,using a specific case of Huang Taiji which start-ups to expound the financing situation in the process of development?analysis the incentives of its use of equity financing to raise public and the reason for the success of financing.Finally,the conclusions and implications of the case which this paper are presented.This paper is mainly divided into the following parts:The first chapter is the introduction,the main content is divided into four aspects: first,describing the background and significance of the topic;second,domestic and foreign research present situation and review;the three is to introduce the research ideas and methods of the paper;four is to introduce the research content and the basic framework of this article.The second chapter is the theoretical basis of the public financing of small and micro enterprises,it mainly introduced the definition,characteristics,status,function situation,classification,operation mode of public financing of small and micro enterprises financing,also describes the development status of the domestic equity and Regulatory Overview,to lay the theoretical foundation for the following analysis.The third chapter is the analysis of Huang Taiji's public financing practice process,this chapter mainly introduces the basic situation of Huang Taiji,the incentive to raise public equity financing of Huang Taiji,and Huang Taiji financing success reason analysis.Huang Taiji shares all the chips to raise the financing model mainly from the cost of financing,the threshold,speed and marketing and other aspects of consideration.The reasons for the success of Huang Taiji financing include investors optimistic this person who is He Chang,Optimistic about Huang Taiji's business model and in virtue of the trend of the food O2 O.The fourth chapter is the conclusion of the case study and its inspiration.this chapter mainly includes the analysis of the case of Huang Taiji public financing and some expectations based on case analysis.Conclusions of the study include: legal nature is not clear,influence the development and application of enterprises to raise public;intellectual property risk;the difference of stock liquidity affects the investment enthusiasm of the public.The enlightenment of the main herd raise financing is used in the value of small and micro enterprises and improve public raise financing development of system security.
Keywords/Search Tags:Small and micro businesses, Crowdfunding financing, Value significance, Suggestions
PDF Full Text Request
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