Research On The Product Cultural Marketing Strategy For CF Group Co.

This paper discusses the status of China's domestic market economy in terms of the merge of the culture and products,based on a combined research of the theories about cultural merging and marketing.According to the technical characteristics Cf's products,this paper discusses the market cultural environment of the Cf's manual essential oil soap,forecasts the product's sale prospects with the regression theory,and finally develops the cultural marketing strategies of this product.The paper emphasizes especially on the consideration of the cultural factors in the marketing strategies,such as the objective setting of the brand cultural constructions,the positioning of the product and the market,the product's packaging and the design of the trademark.In conclusion,the paper provides suggestions on the product's brand construction,such as the research of the cultural factors in the production,the importance of the brand culture in the patterns of the sales and services of the product.The paper makes direct instructions for the cultural marketing of the Cf's product,and gives proposals more operable for the cultural marketing of the relevant enterprises for consideration.