Study On The Development Strategy Of Jilin Agricultural Regional Brand

Under the background of the development of product competition and brand competition,China's agricultural regional brand has developed rapidly.As a leading agricultural province,Jilin province in recent years,the development of agricultural regional brand,Jilin Province,a large number of agricultural regional brand awareness significantly improved,promoting the rapid development of agricultural economy in Jilin province.However,compared with other major agricultural provinces in China,there is still a lack of strong brands in Jilin province.It is of great significance to study the development strategy of agricultural regional brand in Jilin Province,and to analyze the factors of its development,which is of great significance for the development of regional brand development in Jilin province.This paper reviewed the domestic and foreign research achievements on agricultural regional brand,summarizes the basic theory of agricultural regional brand development factors;secondly,analyzing the current situation of agricultural regional brand development in Jilin Province,and sums up the existing problems;according to the development status of agricultural regional brand in Jilin province and the existing problems,combined with the actual summarizes six development elements,the construction of regional brand elements of agricultural development in Jilin province evaluation system;through expert questionnaire,the weights assigned to the agricultural regional brand in Jilin province development factors;AHP method was used to calculate the weights,according to the conclusion of model construction,and puts forward the development strategy has practical significance.The results show that agricultural factors greater impact on agricultural regional brand development in Jilin province;as for the consumer factors,the weight was second;the second is the corporate factors,enterprise factors as the main business of agricultural regional brand,regional brand has a greater impact on agricultural development in Jilin province;the government as the agricultural regional brand market "helm,the development direction of agricultural regional brand control and development planning;farmers as direct producers of agricultural products,the degree of standardization of the production technology and production have a direct impact on brand quality,affect the development of agricultural regional brand in Jilin province;regional environmental factors impact on the current agricultural regional brand in Jilin province the development of small,the reason is that the present stage Jilin province economic,cultural and political environments are relatively stable.According to the analysis of the elements of agricultural regional brand development in Jilin Province,put forward the development of agricultural regional brand model of Jilin Province,and put forward the strategy of harmonious development of Jilin province one of the four,have a certain reference value for the development of agricultural regional brand in Jilin province.