What Effects The Online Bookings Under Shared Economy

Over the past decade or so,the sharing economy has become a new trend and popularity,one of the most frequently discussed examples is Airbnb.com.The impact of booking factors inevitably become the focus of attention.One of the key dimensions of the hotel industry is pricing,and the price is based on supporting services.Online B&B(bed & breakfast)is different from the traditional hotel environment,means that its room characteristics is very different to hotel,the impact of the original hotel research is different.This study focuses on how the user comments in the shared economic model affect the amount of house bookings,how the owner's management feedback affects the amount of house bookings,and how the owner should respond in order to obtain better promotional results and how select useful information from user reviews to further improve house characteristics,improve service quality,and increase bookings.This paper is based on the observation of shared economic websites and the impact of domestic and international online booking.Explore online commentary on how emotional tendencies affect online booking.Collecting data of shared economic representative website Airbnb.com on the US Los Angeles area before January 2017.Combined with the text classification technology.Using emotional analysis to explore the room user comments‘ emotional tendencies.Then the paper presents the relevant proposition hypothesis and the conceptual model.And through the multiple linear regression analysis the impact of the relevant characteristics for the evaluation of online B&B.And get the following conclusions:(1)User comments feature will have an impact on booking reviews;(2)Homeowners will have an impact on booking reviews;(3)The objective characteristics of the house(including the relevant characteristics of the shared economy)are also key factors influencing the booking evaluation.This research system expounds the influencing factors of online guesthouse reservation evaluation under the shared economic model,which has certain research significance.These theories and methods can better help future people to study the shared economy.The study also provides some real meaning for real estate owners to help them better understand which properties of houses and homeowners will increase the likelihood that guests will book accommodation and write reviews to determine how to adjust their services so that they get more attention from potential customers,make better use of the online platform for service recovery to get better customer satisfaction.